Frequently Asked Questions

What does participation involve?

The American Institutes for Research (AIR) project team will work with each college to determine the right content and timing for text messages. The text messages can appear to come from someone at your institution if preferred. To measure the impact of the text message intervention, AIR will collect data on students’ completion of enrollment tasks, as feasible, and on students’ enrollment and degree completion statuses from the fall of 2020 through the spring of 2024.

What are the benefits to participating?

Your participation in this study will contribute to a growing body of evidence on the effectiveness of light-touch text messaging to increase college enrollment and persistence, especially among historically marginalized student populations. In addition, participating colleges will receive detailed information about their students that may inform the college’s decisions about current or future text messaging strategies.

How will students planning to attend a two-year college be recruited for the study?

In the spring, we will administer an online survey to a sample of graduating seniors attending high schools in your state. Students who plan to attend your college, will be eligible to take the survey and to receive text messages related to completing tasks associated with college enrollment. Before completing the survey, students will receive information about the study, their rights as a participant, and will be asked for their consent to participate. ​Students will be given an opportunity to provide their informed consent on the student survey. Parents of students who are under 18 will be given the option to opt their student out if desired.